Having devoted a lot of hard work to writing The Media Whore I tentatively sent out a few copies to various magazines hoping it could spring board me to selling a crate load with a bit of critical acclaim lopped in for good measure.
On reflection this was probably quite naive (or maybe arrogant) as I sent a lot to trade publications like Design Week, Creative Review and Marketing Week – magazines which I had used as inspiration for my satire. Basically I was asking the people I was totally ridiculing to big me up.
Most of it came to nothing. Amazingly though I managed to get a mention in Design Week. I got a picture of the front cover and an approving bit of text. I was particularly tickled as I had told a lecturer on my degree course that I would feature in Design Week “…within 5 years…” which I had meant as a joke but it wasn’t so funny when he burst into a rapturous belly laugh at the thought of it. In the end it only took me 3 years!
I love the way my name is in inverted commas like it’s made up. They even manage to mention my non existent colleague Bartholomew J. King. In terms of my project getting this publicity was a major coup especially as it came from the most widely read trade journal in the design industry.
The only down side was they didn’t include my contact details which I think would really help shift a few copies. Even though I think I have a reasonably good product it hasn’t been that simple to sell as it doesn’t really fit into any kind of existing niche. Nobody has done a satirical trade journal for the creative industries like this before so my attempts to shift it in design bookshops like Magma didn’t get me far. The production values probably section it as a fanzine so it might be the best idea to look at ways of pushing it that way, maybe through shops like Rough Trade in Covent Garden.